Working with celebrities, influencers and ambassadors can be a great way to associate your brand with a successful and influential personality providing endorsements and publicity with far reaching effects. The key to success is to develop positive working arrangements and agreed contracts to set out mutually agreed objectives and goals. I have the pleasure of working with some exciting names in British eventing including Ros Canter and William Fox-Pitt, as well as  other social media vloggers and bloggers with whom I have developed exciting promotions and projects for the benefit of my clients. A Burghley Course walk competition on social media with William Fox-Pitt attracted a combined reach of over 50,000, whilst a photoshoot with Ros Canter resulted in 4 extensive magazine features in leading UK glossy magazines worth over £150,000 in advertising equivalent value.